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Looping video of different chocolate world attractions showing families enjoying the fun activities available inside.

Unwrap Your Chocolate Adventure

Step inside a sweet experience for your senses, where there’s chocolate in the air and dessert is always on the menu. Sip milkshakes, become a chocolatier, be a kid in a candy store ... all at HERSHEY’S CHOCOLATE WORLD Attraction!

Spring into Fun with New REESE'S Treat

REESE'S Big Cup with Caramel

Perfection, Perfected

The newest peanut butter + chocolate flavor, REESE'S Big Cup with Caramel, has given us a fresh reason (as if we needed one) to introduce ALL-NEW REESE'S-inspired characters, events and sweet treats.


Discover What's New This Season

Introducing events, treats and shopping ideas, many inspired by the beloved REESE'S Peanut Butter Cup!

Experience FREE Family Fun Together

The Best Things in Life are Still Free

Adventures for All Ages

Some of the best memories are made at no cost at all! We love these beloved traditions at HERSHEY'S CHOCOLATE WORLD: FREE events, a ride on the HERSHEY'S Chocolate Tour (with sweet sample!), visiting characters, meandering our jungle and more.

Happenings at HERSHEY’S CHOCOLATE WORLD

HERSHEY'S Character Appearances

Create new memories with your favorite HERSHEY'S Characters!

Reester Bunny Photos

Introducing a brand NEW bunny in town, inspired by the beloved REESE'S Peanut Butter Cup! Come visit, select dates March 2  -31.

REESE'S Stuff Your Cup

Make-your-own REESE'S and HERSHEY'S creations,  candy mixes, personalized wrappers and more.

Share Your Moments

We'd love to see - and share - all the wonderful memories you make at HERSHEY'S CHOCOLATE WORLD! Use #ChocolateWorld on Instagram for a chance to be featured or upload your image below.