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Looping video of different chocolate world attractions showing families enjoying the fun activities available inside.

Unwrap Your Chocolate Adventure

Step inside a sweet experience for your senses, where there’s chocolate in the air and dessert is always on the menu. Sip milkshakes, become a chocolatier, be a kid in a candy store ... all at HERSHEY’S CHOCOLATE WORLD Attraction!

Beat the Heat on Our HERSHEY'S Chocolate Tour Ride

Family on tour ride

Experience FREE Family Fun Together

Some of the best memories are made at no cost at all! We love these beloved traditions at HERSHEY'S CHOCOLATE WORLD: FREE tour rides (with sweet sample!), events, character visits, and complimentary short-term parking, too.

Discover New Reasons to Visit This Season

Check out the latest merch to hit our shelves, new treat flavors, and inside info on our attractions.

Ready, Set, Summer!

Girl with Hershey's Characters

Inside Tips for the Sweetest Visit

At HERSHEY'S CHOCOLATE WORLD Attraction, we're as ready as you are for summer family fun! Where do you begin? Let us help you build an itinerary and assist with all the details of your chocolate-y trip.


HERSHEY'S Character Appearances

Create new memories with your favorite HERSHEY'S Characters!

Guests dancing

Join us to celebrate summer with a DJ playing your favorite hits, plus Happy Hour food specials! July 13, 19 & 26

REESE'S Stuff Your Cup

Make your own REESE'S and HERSHEY'S creations, candy mixes, personalized wrappers and more.

Share Your Moments

We'd love to see - and share - all the wonderful memories you make at HERSHEY'S CHOCOLATE WORLD! Use #ChocolateWorld on Instagram for a chance to be featured or upload your image below.