Before the HERSHEY’S Chocolate Bar became an icon, Milton Hershey had a simple but powerful idea: chocolate should be for everyone. He believed people shouldn’t just taste and enjoy it in a matter of minutes; they should experience how it’s made, where it comes from, and the joy behind creating every bar.
It’s that exact vision that lives on each and every day, making HERSHEY'S CHOCOLATE WORLD the unforgettable experience it is. From the original concept of factory tours to the current immersive attractions, each experience tells the story of The Great American Chocolate Bar.
The signature attraction at HERSHEY'S CHOCOLATE WORLD since its inception in 1973, our free HERSHEY'S Chocolate Tour Ride was designed to continue the legacy of the original Hershey Chocolate Factory tours. Take a seat and let your senses be wowed as you follow the cocoa beans.
For a limited time this summer, the nostalgic original song returns—bringing back the sounds and chocolatey memories that made this ride a fan favorite!
Dig In & Learn About Chocolate
We guide you through the brands Milton helped build, see the town that grew around his factory, and allow you to step into his shoes by creating a chocolate bar of your own.
Choose the ingredients for your own bar and watch it being produced in an authentic factory setting. Then, design your own wrapper, which we’ll place around a classic HERSHEY’S tin. Tucked inside is your custom chocolate bar…but oh-so-many sweet memories too.
What if you could fly around in HERSHEY'S KISSES hot air balloons and there really were swirlpools made of REESE'S Peanut Butter? All aboard a train-themed adventure to the candy worlds you've only dreamt about! In the station, learn all about the lands, and then help vote for the three you'll visit in our immersive theatre, surrounded by epic screens and dazzling special effects.
Grab your official tasting kit: who knew that tasting HERSHEY’S Chocolate could be so educational AND entertaining? Our own Doc Chocolate invites you into a theatrical experience and offers you a spread of treats, teaching you about everything from bean to bar and filling your whole family with laughter, too!
All aboard an old-fashioned trolley with our entertaining conductors to explore the town built on chocolate! Watch out for the hilarious crew of characters they pick up along the way as they bring the inspiring story of Milton Hershey to life. Choose from a year-round in-depth historical show or several unique seasonal variations.
HERSHEY’S CHOCOLATE WORLD is more than a one-stop destination; it's your happy place. Innovation, legacy, and hands-on fun come together to celebrate the man who turned a dream into America’s favorite chocolate. Come and visit to see it all for yourself (and don’t forget your sweet tooth!).
In addition to leaving us with America’s most iconic chocolate bar, Milton S. Hershey left behind a legacy of goodness. It’s a story of persistence, spirit, compassion, selflessness and purpose.
Join us on more Adventures in Chocolate!
Sure can! We'll build you an itinerary when you book our ticket bundles.
Buy online and choose a ticket bundle to unlock bonus perks like meal deals and trolley discounts.
Join us on more Adventures in Chocolate!
Sure can! We'll build you an itinerary when you book our ticket bundles.
Buy online and choose a ticket bundle to unlock bonus perks like meal deals and trolley discounts.