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50 Years of Fun

HERSHEY’S CHOCOLATE WORLD Attraction is celebrating its 50th anniversary throughout 2023! Join us for exciting events, new adventures and plenty of treats. *cue confetti*

Celebrate Our 50th Year With Us

Plenty of time to take in all the fun!

New Attraction

Introducing HERSHEY'S Great Candy Expedition

In honor of our special year, we welcome you aboard a BRAND-NEW train-themed adventure to colorful candy worlds! Explore the destinations inside our train station, then head into an immersive theatre, where you'll feel right inside the adventure, surrounded by epic screens and dazzling special effects. And you get to help choose the train's path!

50th Anniversary Song

Your Favorite Song is BACK!

In honor of 50 years, we couldn't resist re-inventing this icon. Because we know how you feel about The Great American Chocolate Bar.

It's now back home on our HERSHEY'S Chocolate Tour ride!

Don’t Miss the 50th Anniversary Happenings

HERSHEY'S Character Appearances

Create memories with your favorite HERSHEY’S Characters, dressed in their NEW 50th anniversary style!

HERSHEY'S Holiday Chocolate House

Our annual tradition to decorate a house entirely out of HERSHEY'S Chocolate and candy is the biggest and sweetest to date for the 50th!

50th Anniversary Retail

Limited-edition swag and collector's items will only be available during 2023, so make sure to grab yours before time runs out!

Commemorative Sweets & Swag

So Much More Than Just a Visitors Center...

One of our leaders reflects on how HERSHEY'S CHOCOLATE WORLD got to its 50th anniversary and what it means to our guests, the company and the community.



We can't wait to hear your best moments from the past 50 years.