HERSHEY'S CHOCOLATE WORLD is feeling nostalgic! We're introducing retro-inspired apparel and candy flavors that take you back to all your sweetest moments...and to wear for all the new ones yet to come.
From HERSHEY’S KISSES Cinnamon Toast Crunch chocolates to REESE’S PB&J Peanut Butter Cups, our latest drop of treats is sure to take you back to your cafeteria days. When you take a bite out of a strawberry or grape-flavored REESE’S PB&J Peanut Butter Cup, it'll be like taking a bite out of mom’s peanut butter and jelly sandwich—only sweeter! And HERSHEY’S KISSES Cinnamon Toast Crunch chocolates are your go-to cereal, reimagined. Stock up on these must-haves online or in-store today!
New Apparel Inspired by the Good Ole’ Days
We’re throwing it back to HERSHEY’S CHOCOLATE WORLD’S opening year (1973!) with our latest apparel drop.
Our vintage-inspired tees and zip-ups are the ultra-cozy and comfy staples you need.
These retro designs are now available when you visit our retail store!
A HERSHEY'S CHOCOLATE WORLD History Lesson
Let’s dive into some fun educational facts from our story:
Our Original Story: All About History
HERSHEY'S CHOCOLATE WORLD was an instant success, drawing 1 million visitors less than 5 months after opening in 1973. The tour ride upramp displayed murals about the history of chocolate, and the exit featured a large exhibit exploring the life of Milton Hershey and his model town. A fan favorite, the tropical jungle in the center of the building, was also a part of the original building, and was known then as the "arboretum."
Classic Favorites Come to Life
A major renovation in 1988 resulted in many changes that we still hold dear today. The retail areas were updated and now offered exclusively Hershey branded items (Hello World's Largest HERSHEY'S Store!)
Making Strides for Our 25th Anniversary
You know them; you love them; you regularly snap family photos in front of them — we're talking about our HERSHEY'S characters! We added them above our main entrance in 1998 for our 25th anniversary, among making other interior and exterior changes.
HERSHEY'S KISSES Chocolates Celebrate 100th Anniversary
In honor of the candy's centennial, we unveiled "The World's Largest HERSHEY'S KISSES Chocolate" at a birthday event hosted at HERSHEY'S CHOCOLATE WORLD.
Iconic Tour Ride Song Re-Invented
And lastly, we couldn’t resist reinventing our beloved tour ride song! The endeavor became a community-wide project during our 50th anniversary year, with local schools and musicians taking part in the song and video that we brought back home to the HERSHEY'S Chocolate Tour ride.
For a deeper look at our sweet past, check out the historical “scrapbook" that we compiled for our 50th anniversary.
Join us on more Adventures in Chocolate!
Our best tips for the sweetest visit, from tickets and parking to meals and more!
You'll find all the newest releases not only in-store, but online too.
Join us on more Adventures in Chocolate!
Our best tips for the sweetest visit, from tickets and parking to meals and more!
You'll find all the newest releases not only in-store, but online too.