There's something special about a hometown hero — and Hershey, Pennsylvania has one of the best. Soccer superstar Christian Pulisic grew up in the heart of chocolate country, and now HERSHEY'S is honoring him in the biggest way possible: with his very own HERSHEY'S PULISIC'S Mik Chocolate Bar featuring custom wrappers with his printed signature.
“No matter where soccer has taken me, my story started in Hershey,” said Pulisic. “Growing up there shaped who I am and knowing that support is always behind me gives me a sense of comfort and confidence wherever I play. Being able to celebrate that connection with HERSHEY’S means a lot to me.”
To celebrate Christian, we're hosting a special event at HERSHEY'S CHOCOLATE WORLD stores — make that two events — and you're invited! Each features a giveaway of HERSHEY'S PULISIC'S Milk Chocolate Bars, photo ops and visits with the HERSHEY'S Bar character.
Hershey, PA | 9 AM: free bars to the first 5,000 guests
Times Square | 10 AM: free bars to the first 3,000 guests
While supplies last; bars not available for purchase.
Why Pulisic? Why Hershey?
Christian isn't just one of the most recognized names in American soccer. He's a local kid who made it to the world stage. Hershey raised him, and we’re proud to celebrate that legacy. It's only fitting that the place that holds so many of Christian's childhood memories now gets to be part of his soccer legacy.
And for the Pulisic family, HERSHEY'S CHOCOLATE WORLD wasn't just a landmark, it was a way of life. His mother, Kelley Pulisic, remembers it fondly: "The kids loved Chocolate World! Anytime family or friends came to visit, we had to take them. Their cousins came a lot throughout the year, and every visit meant going to see the singing cows on the ride. It never got old.”
A Story Worth Savoring
This summer, HERSHEY'S is bringing fans closer to the beloved global star — and it all starts where his story began. The campaign's hero film captures what makes this partnership special. Watch as a Hershey chocolatier crafts bars that tell Pulisic's story — from a kid playing soccer in Pennsylvania to one of the most recognized players on the planet. It's a reminder that no matter how big the moment gets, home never lets go.
Join us on more Adventures in Chocolate!
Our World's Largest HERSHEY'S Store is home to candies in every flavor and size imaginable.
Learn our best tips for your chocolate trip-planning, including ticket savings, parking, meal deals and more.
Join us on more Adventures in Chocolate!
Our World's Largest HERSHEY'S Store is home to candies in every flavor and size imaginable.
Learn our best tips for your chocolate trip-planning, including ticket savings, parking, meal deals and more.