Times Square

Smoosh a HERSHEY'S Double Chocolate S'more, sip a decadent milkshake and pick up the World's Largest HERSHEY'S Bar in the heart of Times Square!

Open Daily: 10 AM - 11 PM

Closed Thanksgiving and Christmas Day
Christmas Eve: 10 AM - 6 PM
New Year's Eve: 10 AM - 1 PM

Times Square Video: child pulling candy lever

From colossal cupcakes to candy-inspired clothing, step off the busy New York sidewalk and into our magical world of chocolate.

REESE'S Stuff Your Cup

REESE'S Stuff Your Cup

Make your chocolate and peanut butter dreams come true with a one-pound REESE'S Peanut Butter Cup stuffed with your favorite mix-ins and fresh peanut cup butter. Advance reservations not required.

Times Square T-shirts
Times Square World's Largest Collection
Times Square TWIZZLERS Collection
Times Square REESE'S Collection
Times Square KIT KAT Collection

Amazing Candy Machine

Amazing Candy Machine

Create your perfect candy assortment from our wall of chocolatey, fruity and flavorful selections!  

Sweet Personalization

Personalized HERSHEY'S Chocolate Bars

Sweet Personalization

Design a custom candy bar wrapper with your photo as a souvenir or gift. Try in-store or online!

Personalize Online

Dad and child holding World's Largest HERSHEY'S Bar

Visit Us

20 Times Square building
at 701 Seventh Ave.
New York, NY
212-581-9100