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Times Square

Smoosh a HERSHEY'S Double Chocolate S'more, sip a decadent milkshake and pick up the World's Largest HERSHEY'S Bar in the heart of Times Square!

Open Daily: 10 AM - 12 Midnight

Closed Thanksgiving, Christmas Day and New Year's Eve
Christmas Eve: 10 AM - 6 PM

Get a Sneak Peek at What's In Store For You

Times Square Video: child pulling candy lever

Our Magical World of Chocolate

From colossal cupcakes to candy-inspired clothing, we've got all you need to step off the busy New York sidewalk and make some sweet HERSHEY'S Chocolate inspired memories.

A Few of Our Favorites

Check out DIY candy experiences, over-the-top sweets and the latest merch to hit our shelves.

REESE'S Stuff Your Cup

REESE'S Stuff Your Cup

Make your chocolate and peanut butter dreams come true with a one-pound REESE'S Peanut Butter Cup stuffed with your favorite mix-ins and fresh peanut cup butter. Advance reservations not required.

Amazing Candy Machine

Amazing Candy Machine

Create your perfect candy assortment from our wall of chocolatey, fruity and flavorful selections!  

Sweet Personalization

Personalized HERSHEY'S Chocolate Bars

Sweet Personalization

Design a custom candy bar wrapper with your photo as a souvenir or gift. Try in-store or online!

Personalize Online

Dad and child holding World's Largest HERSHEY'S Bar
Visit Us

20 Times Square building
at 701 Seventh Ave.
New York, NY
212-581-9100

Share Your Moments

We'd love to see - and share - all the wonderful memories you make at HERSHEY'S CHOCOLATE WORLD! Use #ChocolateWorld on Instagram for a chance to be featured or upload your image below.

Upload Your Moments