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When the best memories are made by simply spending time together, well...that’s magic. At HERSHEY’S CHOCOLATE WORLD, smiles are inspired by our singing tour ride cows and sweet Hershey’s samples. By hugging a life-sized REESE’S character or exploring the jungle to find cacao pods.

There’s so much FREE fun, available all year round, and it begins with free admission to enter our building. (Just wandering around the World’s Largest HERSHEY’S Store is a treat in itself!) First on your list should be the...

HERSHEY’S Chocolate Tour Ride

Hop into a themed car for a factory tour that begins in farmlands, winds through a warm cocoa bean roaster, and ends with thousands of candies twisting and turning on conveyor belts. This beloved tradition that tells the story of HERSHEY’S Chocolate – and also inspired the very construction of HERSHEY’S CHOCOLATE WORLD – is still free. It’s also available from open to close daily and finishes with a free sweet Hershey’s sample for every rider.

People on Chocolate Tour Ride

Pro Tip

Drop in during the week if you can, as the tour ride tends to be busier on weekends and holidays. Best times to ride are the first and last two hours of the day.

FREE Events

All year round, we offer special experiences – from seasonal photo sets to dance parties – at no cost at all. The point is: we just want you to come, have fun, and not worry about a ticket.

HERSHEY'S Characters

Character Meet & Greets

Listen, we work here and we still can’t resist Hershey’s high-fives and the adorable pink heels on Miss Kiss. Our crew of characters is available for free visits all through the year (dates and times posted seasonally), and they often pop in at special events, too. These make for the best photo memories!

Adventures in Chocolate

Join us on more Adventures in Chocolate!

Girl with Kiss

A complete rundown of all our family fun events, many of which are FREE.


More fun at no cost is the 40-foot tropical jungle right in the middle of our store!