We like to think this will be our sweetest summer yet! Our 50th anniversary brings all sorts of surprises, and we can't wait for you to celebrate with us. Mark your calendar for special events, check out our brand new attraction, and sample limited-time-only treats. This could be your best chocolate-y summer too. 😉
What We're Most Excited for:
- HERSHEY'S Great Candy Expedition
Our brand new train-themed attraction is NOW OPEN! Explore our fantastical candy worlds in a colorful train station, then head into the theatre for the adventure, voting alongside your fellow audience members for the three lands you get to visit. You'll feel like you're right inside the journey, surrounded by floor-to-ceiling palm trees, chocolate rivers, and magical factories - plus lots of special effects! (And did we mention sweet samples and an official Adventurer's Guide?) Tickets now on sale.
- 50th Anniversary Block Party Bash
It's our biggest party ever! Mark your calendar for a full day of fun on June 30, packed with live music, character parades, games, food and drink, photo opps and more. The fun begins at 9:30 AM with a re-dedication ceremony and concludes at 9 PM with a nighttime extravaganza you won't want to miss!
- Sweet (& Salty) Summery Treats
Warm days call for cool drinks, like our specialty JOLLY RANCHER slushes and 50th Anniversary milkshakes (take home the memory with our glitter tumbler!) We also love summer for marshmallows + chocolate + grahams...you might want a friend to share our HERSHEY'S Double Chocolate S'mores! They're available at our outdoor kiosk, along with new PAQUI nachos and HERSHEY'S and REESE'S churro bites. View full menu.
- Exclusive HERSHEY'S CHOCOLATE WORLD Merch
So many 50th mementos you'll only find in 2023 - like shirts, hats, mugs and ornaments - so grab yours while you can! We've also introduced a special KISSMOBILE car collection and adorable new plush (who doesn't want to snuggle with a REESE'S milkshake or bag of JOLLY RANCHER candies?) Plus, we've got new flavors of HERSHEY'S Ice Cream Shoppe Bars and a new KIT KAT® wafer debuting in June... So many reasons they call us the World's Largest HERSHEY'S Store.