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50th Birthday Block Party Bash

We're celebrating our 50th birthday in style - ALL DAY LONG! Join us for a re-dedication ceremony; an outdoor block party with live music, character parades, games, food and drinks; plus a nighttime extravaganza.

Block party bash itinerary

Event Overview

Drop in or stay for all the excitement, featuring a full day of live music, character dance parties, photo ops and so much more. We'll end the evening in style with lots of exciting surprises! See schedule below.

Date and Time:
June 30
9 AM: Rededication ceremony
9:30 AM - 9 PM: Outdoor block party
9 PM: Nighttime extravaganza

101 Chocolate World Way Hershey, PA 17033

The Day's Events

  • 9 AM: Rededication Ceremony
    We kick off the day celebrating HERSHEY'S CHOCOLATE WORLD Day in the state of PA with guest speakers, the Bean to Bar Band and our HERSHEY'S Characters
  • 9:30 AM: 50th Birthday Block Party Bash begins
  • 10:30 AM, 11:30 AM & 1 PM: Bean to Bar Parade
  • 12 & 1 PM: Meet and Greets with Coco the Bear
  • 1:30 PM: ALMOND JOY & MOUNDS: Do You Feel Like a Nut Competition
  • 2 PM: KIT KAT® Break
  • 2:30 & 7 PM: Character Dance Parties
  • 3 PM: Mr. Goodband
  • 3:30 PM: REESE'S University Pep Rally
    Featuring the Marching Cuppies Band and REESE'S University cheerleaders
  • 4 PM: Jump the TWIZZLER
  • 4:30 PM: Stories & Songs from the Trolley
  • 5 PM: Visits with Mrs. Claus and Santa Reese
  • 6 PM: Halloween Character Photo Op
  • 6:30 PM: Easter Bunny Photo Op
  • 9 PM: 50th Anniversary Nighttime Extravaganza
    A 30-minute musical, theatrical, sparktacular journey through HERSHEY'S CHOCOLATE WORLD memories and a look ahead to the next 50 years!

Please note: all events are subject to change due to availability or weather. Please check back for updates.

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