New Apparel Inspired by the Good Ole’ Days
We’re throwing it back to HERSHEY’S CHOCOLATE WORLD’S opening year (1973!) with our latest apparel drop. These vintage-inspired tees and zip-ups are the ultra-cozy and comfy staples you need. In-store only.
NEW Merch & Favorite Exclusives
Check out the latest arrivals, best classics and fun ideas too!
Introducing REESE'S PB&J Cups
What's your jam? This new limited-edition flavor duo features the old-fashioned, made-in-heaven creamy milk chocolate and peanut butter, but now with a decadent layer of grape or strawberry flavored filling. Available in-store and online.
Sweet Shopping Offered Online Too
Exclusives, special gifts and more available in our online store.
How Do YOU Enjoy HERSHEY’S Chocolate?
Do you love REESE’S Peanut Butter Cups so much that you order them direct from the factory or own merchandise to show it?
One of our favorite ways to enjoy world-famous HERSHEY’S Chocolate is wearing it from head to toe!
The tiniest of treats can fill anyone with joy! Shop exclusive HERSHEY'S KISSES Candy gifts, apparel and more for every occasion.
How Do YOU Enjoy HERSHEY’S Chocolate?
Do you love REESE’S Peanut Butter Cups so much that you order them direct from the factory or own merchandise to show it?
One of our favorite ways to enjoy world-famous HERSHEY’S Chocolate is wearing it from head to toe!
The tiniest of treats can fill anyone with joy! Shop exclusive HERSHEY'S KISSES Candy gifts, apparel and more for every occasion.
Share a Moment of Goodness
Personalize the perfect present for any occasion with a customized candy bar wrapper. Make one at HERSHEY’S CHOCOLATE WORLD or online!
Bake with Hershey Candy
Pick up your favorite Hershey treats and use them in delicious recipes at home, like HERSHEY'S KISSES Candies in our popular Peanut Butter Blossoms. Discover more deliciousness on Hersheyland!
Frequently Asked Questions
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Unfortunately, we do not sell HERSHEY’S CHOCOLATE WORLD gift cards. We do accept Hershey Entertainment & Resorts gift cards, but only for retail and food purchases (not attractions). This includes: Hersheypark, ZooAmerica, The Hotel Hershey, Hershey Lodge and any other HE&R Company.
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Yes, we are proud to offer our military a 10% discount on all full-price merchandise, food and individual attractions (not Adventure Bundles). These discounts are available to active-duty military, reserves, retired military personnel, and members of the National Guard. Valid for in-person purchases only.
Special Holiday Offer: increased discount of 20% through 1/5/25. Not valid with any other promotions.
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Yes, we happily extend a 15% discount to HERSHEYPARK Season Pass Holders on all chocolate, retail, food and photo purchases year-round by showing a valid season pass. Please note this discount does not apply to attraction tickets.
Special Holiday Offer: increased discount of 20% through 1/5/25. Not valid with any other promotions.
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Our retail store and those at HERSHEYPARK are operated separately, and we offer different merchandise.
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Yes. After you’ve shopped at our chocolate-filled store, we’d be happy to store your goodies in our air-conditioned building. Ask for details at our retail registers.
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We accept cash, Apple Pay, Samsung Pay as well as the following credit cards: MasterCard, Visa, American Express, Discover, and Diners Club.
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