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REESE'S University Pep Rally

Sing and dance along with REESE'S University mascot Cuppy as we welcome him and the Marching Cuppies Alumni Band for the FIRST TIME at HERSHEY'S CHOCOLATE WORLD! Hershey and Reese join the fun as we celebrate the release of the REESE'S Caramel Big Cup and basketball season.

Lunar New Year

Event Details

PLUS, after the Pep Rally each day, Cuppy will stick around for special Meet & Greets, so you'll have the chance to capture photo memories with him!

Dates & Times:
Saturdays & Sundays, February 17 - March 10
Pep Rally: 2 PM
Meet & Greets: 3-3:30 PM

Location:
101 Chocolate World Way Hershey, PA 17033

REESE'S University Merch

Snag your REESE'S University merch in-store or online.

REESE'S Big Cup with Caramel

The new REESE'S Big Cup with Caramel has inspired so much more than just this pep rally!

Reester Bunny

Introducing a new bunny in town: the Reester Bunny! Join him for photos, select dates March 2-31.

Explore Our Events

There's always something happening at HERSHEY'S CHOCOLATE WORLD Attraction with our sweet seasonal events!