The Sweet Story Behind an Icon
Before there was an iconic chocolate company, there was a man with a dream. Discover the inspiring story of Milton Hershey, see how his mission came to life at HERSHEY'S CHOCOLATE WORLD, explore exclusive products, and bring the movie fun home.
Watch the official trailer and get a first look at the HERSHEY movie coming to theaters Thanksgiving 2026.
Experience the Movie in Real Life
Milton Hershey didn't just make chocolate. He invited the world to watch it happen. Those first curious guests started a tradition that has carried on for more than a hundred years, and today, it’s alive and thriving at HERSHEY'S CHOCOLATE WORLD.
HERSHEY'S Holiday Chocolate House
This year's confectionary wonder is modeled after one of Milton Hershey's own original candy shops. On display throughout the holiday season.
Scavenger Hunt: November 28 & 29
Look for caramel-shaped containers throughout the retail department and take to the ticketing counter to claim a Milton prize!
Celebrate the man behind the original 1894 caramel recipe with this special caramel menu—including Milton's Chocolate Caramel Milkshake, a caramel coffee line, and The Milton cocktail (with mocktail option)—all inspired by the HERSHEY movie.
Movie-Inspired Merch in Our Store
Explore Full Store
When the Hershey Chocolate Factory began operating in 1905, guests were eager for a look inside, and so Milton Hershey created formal tours of the production floor. By 1970, the factory could not keep up with its million annual visitors, and so HERSHEY'S CHOCOLATE WORLD was born.
More than 50 years later, the free HERSHEY'S Chocolate Tour ride remains the heart of every visit. Around it, the story has only grown. Step into Milton's shoes to create your own candy bar, taste your way from bean to bar, and ride through the town built on chocolate.
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Create Your Own Movie Night at Home
Bring the movie magic home with a movie night inspired by Hershey. Put on some comfy clothes and gather your favorite people, because we’ve got all the sweet and salty snack ideas to make this watch party extra delicious.
Shop HERSHEY'S Treats Online
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The Man Behind the Chocolate
Behind one of America’s most iconic chocolate brands was a man with an extraordinary story. Get to know Milton Hershey beyond the movie.
More Ways to Celebrate with Hershey
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