Skip to main content

When the new REESE’S Big Cup with Caramel debuted, we rejoiced right alongside all peanut butter + chocolate fans. Caramel’s biggest moment gave us a fresh reason (as if we needed one) to introduce all sorts of new REESE’S inspired experiences at HERSHEY’S CHOCOLATE WORLD. Join us this season to savor them all!

There’s a New Bunny in Town!

Select Dates, March 2 - 31

This Spring, we’re thrilled to welcome an all-new Reester Bunny - the most lovable addition to our Easter season. Complete with adorable whiskers and a snuggly orange sweater. You won’t be able to resist him either. 😉 Come grab your Easter photos! Dates and times vary; view schedule.

Reester Bunny
REESE'S University Pep Rally

Introducing REESE’S University Pep Rally

Weekends through March 10, 2 PM

Another brand-new face at HERSHEY’S CHOCOLATE WORLD – RU’s proud mascot, Cuppy! He’s joined by the Marching Cuppies Alumni Band, who will play all your favorites in celebration of the new candy launch and basketball season. Pro tip: show your own RU fandom by grabbing some merch while here or visiting our online Student Store.

New REESE’S Big Cup with Caramel Treats

As if it wasn’t already perfect. Then comes caramel, and THEN come our variations. We’ve whipped up a REESE'S Big Cup with Caramel milkshake and cocktail (ages 21+) blending all sorts of chocolate, peanut butter and caramel deliciousness. Sneak peek on our menu

REESE'S Big Cup with Caramel Milkshake and Cocktail
Amazing Candy Machine

All the Other REESE’S Things

Even without caramel, we’ve always loved our REESE’S and are proud to be the mecca of both newer fan favorites and classics. Think: 1-pound customized REESE’S Stuff Your Cup and over-the-top cupcakes. Baking chips, backpacks, socks, pillows – you name it. We’ve got it. (And our online store has a bunch too.) 

Adventures in Chocolate

Join us on more Adventures in Chocolate!

REESE'S Big Cup with Caramel

You'll find the new REESE'S Big Cup with Caramel not only in-store, but online too.

REESE'S Peanut Butter Cup Merchandise

How we came to be the mecca of all things REESE'S Peanut Butter, and when the famous combo got started.